Council of Supply Chain Management Professionals Essay

1. Visit the websites of companies like Wal-Mart, Dell and Home Depot, and see if you can find discussions of their supply chain management activities. List information you can find on purchasing/supplier issues, logistics, information systems, quality and customer service. Purchasing/supplier issues: Wal-Mart always emphasized the need to reduce its purchasing costs and offer the best price to its customers. The company procured goods directly from manufacturers, bypassing all intermediaries. Wal-Mart was a tough negotiator on prices and finalized a purchase deal only when it was fully confident that the products being bought were not available elsewhere at a lower price. Wal-Mart spent a significant amount of time meeting vendors and understanding their cost structure. By making the process transparent, the retailer could be certain that the manufacturers were doing their best to cut down costs. Once satisfied, Wal-Mart believed in establishing a long-term relationship with the vendor. In its attempt to drive hard bargains, Wal-Mart did not even spare big manufacturers like Procter & Gamble. However, the company, generally, preferred local and regional vendors and suppliers. Logistics: An important feature of Wal-Mart’s logistics infrastructure was its fast and responsive transportation system. Wal-Mart maintained a strict vigil over its drivers by keeping a record of their activities through the â€Å"Private Fleet Driver Handbook†. The purpose of the book was to educate the drivers with regard to the code of conduct. Non-compliance to the hand book would result in the termination of the driver. To make its distribution process more efficient, Wal-Mart also made use of a logistics technique known as ‘cross docking’. In this system, the finished goods were directly supplied to the customers. The system reduced the handling and storage of finished goods, virtually eliminating the role of the distribution centers and stores. Information Systems: Wal-Mart invested heavily in IT and communications systems to effectively track sales and merchandise inventories in stores across the country. With the rapid expansion of Wal-Mart stores in the US, it was essential to have a good communication system. Wal-Mart set up its own satellite communication system in 1983. They were able to reduce unproductive inventory by allowing stores to manage their own stocks, reducing pack sizes across many product categories, and timely price markdowns. Instead of cutting inventory across the board, Wal-Mart made full use of its IT capabilities to make more inventories available in the case of items that customers wanted most, while reducing the overall inventory levels. The order management and store replenishment of goods were entirely executed with the help of computers through the Point-of –Sales (POS) system. Through this system it was possible to monitor and track the sales and merchandise stock levels on the store shelves. Quality and Customer Service: When Sam Walton started Wal-Mart in 1962, he felt that each Wal-Mart needed to reflect the vision of the community and the values of each customer. This way of doing business became the Wal-Mart organizational culture. Organizational culture is what a company values and this value reflects on how companies conduct their business. According to Time magazine’s website, Sam Walton believed that if you work toward excellence and show passion with your work, you will gain a loyal customer base. Wal-Mart trains employees on how to problem solve and develops each employee to focus on pleasing the customer. The slogan of â€Å"satisfaction guaranteed† is something that Wal-Mart says it takes seriously. Wal-Mart says it trains employees to ask customers if they need assistance or tutorials on how a particular product functions. Another function of Wal-Mart customer strategies is having greeters at the door of every store. Wal-Mart management feel that if customers are greeted by a friendly face, this enhances their shopping experience. Wal-Mart says it spends time and money on its employees to ensure that the philosophy of Sam Walton is instilled into each new employee. According to the Wal-Mart website, Wal-Mart trains its employees on excellent customer skills. Wal-Mart believes that if customers gets what they want at a good price, this will keep them coming back to the store. 2. Search on the term supply chain management. How many hits did you get? Describe five of the websites found in your search. How many hits?- only 247,000,000 5 of the websites–What is Supply Chain Management? Describing what supply chain management is. — The hot new M.B.A.: Supply-Chain Management. Goes into how universities have recently introduced undergraduate majors for supply chain management. — Council of Supply Chain management Professionals: Homepage. They provide education, research, connections for supply chain management. — Module 1: What is Supply Chain Management? It’s a YouTube video introducing viewers to the field of SCM. — Supply Chain Management Certificate. Describes what SCM is and offers advanced professional supply chain management certificate. 3. Go to www.agrichain–centre.com (or a similar website found when searching on New Zealand supply chain management), and discuss the current state of supply chain (or value chain) management in New Zealand. – I went to the site I didn’t see anything on the current state of supply mgmt.. 4. Search for the term bullwhip effect and write a paper on the impacts of the bullwhip effect and the companies profiled in the papers you find. IMPACTS OF THE BULLWHIP EFFECT From the case study, in the early 1990s, P&G faced a problem of extreme demands variation for its Pamper diapers. Although the purchase rate somehow remain steady at the customer end, it has been found that the variation of order rates amplify up the supply chain, from the retailer level to the distributor level. This phenomenon is called bullwhip effect, and the distorted information from one end of a supply chain to the other can lead to tremendous inefficiencies, such as excessive inventory investment, poor customer service, lost revenues, misguided capacity plans, inactive transportation, and missed production schedules. What happens when a supply chain is plagued with a bullwhip effect that distorts its demand information as it is transmitted up the chain? In the past, without being able to see the sales of its products at the distribution channel stage, HP had to rely on the sales orders from the resellers to make product forecasts, plan capacity, control inventory, and schedule production. Big variations in demand were a major problem for HP’s management. The common symptoms of such variations could be excessive inventory, poor product forecasts, insufficient or excessive capacities, poor customer service due to unavailable products or long backlogs, uncertain production planning (i.e., excessive revisions), and high costs for corrections, such as for expedited shipments and overtime. HP’s product division was a victim of order swings that were exaggerated by the resellers relative to their sales; it, in turn, created additional exaggerations of order swings to suppliers. P&G still need to be careful when use the information sharing, because it is only an initial step to reduce the bullwhip effect within a supply chain, if use it from other stages continuously will lead to other problems. For instance, the POS data for a cosmetics store of P&G is not useful for suppliers of Pamper diapers. Moreover, if P&G cannot ensure its short order lead time, information sharing could be redundant because its supply chain is not capable of capitalizing on that information. Coordination in the supply chain is the next primary technique. Besides the Vendor-Managed Inventory (VMI) which P&G has already applied, the Collaborative Planning, Forecasting, and Replenishment (CPFR) could also be used to moderate the bullwhip effect, as well as to reduce cost. Finally, the generous return policies that manufacturers offer retailers aggravate gaming. Without a penalty, retailers will continue to exaggerate their needs and cancel orders. Not surprisingly, some computer manufacturers are beginning to enforce more stringent cancellation policies. The bullwhip effect results from rational decision making by members in the supply chain. Companies can effectively counteract the effect by thoroughly understanding its underlying causes. Industry leaders like Procter & Gamble are implementing innovative strategies that pose new challenges: integrating new information systems, defining new organizational relationships, and implementing new incentive and measurement systems. The choice for companies is clear: either let the bullwhip effect paralyze you or find a way to conquer it. 5. Search on the term supply chain Management software applications, and write a paper about how companies use these to improve their financial performance. Software Application Improve Supply Chain Management Financial Performance Supply chain management software is possibly the most fractured group of software applications on the planet. Some vendors have assembled many different chunks of software together under a single roof, but no one has a complete package that is right for every company. For example, most companies need to track demand, supply, manufacturing status, logistics (i.e. where things are in the supply chain), and distribution. They also need to share data with supply chain partners at an ever increasing rate. While products from large ERP (enterprise resource planning) vendors like SAP’s Advanced Planner and Optimizer (APO) can perform many or all of these tasks, because each industry’s supply chain has a unique set of challenges, many companies decide to go with targeted best of breed products instead, even if some integration is an inevitable consequence. It’s worth mentioning that the old adage about systems only being as good as the information that they contain applies doubly to SCM. If the information entered into a demand forecasting application is not accurate, then you will get an inaccurate forecast. Similarly, if employees bypass the supply chain systems and try to manage things manually (using the fax machine or spreadsheets), then even the most expensive systems will provide an incomplete picture of what is happening in a company’s supply chain. Effective supply chain management boosts profitability by systematically reducing the overall costs associated with goods and services. Using SCM Software could increase the return on your investment by using the same principles that are used in big software companies abilities; increase quality, speed production, and reduce costs, and extending them to your supply network. You collaborate with your suppliers in real time, improving the relationships and the overall management of your supply chain. SCM software manages the entire process, from requisitioning to purchase order creation, receiving, invoice payment, and the tracking of supplier performance. It supports high-volume repetitive deliveries with supplier schedules specifying date and hour of delivery. Long term plans can be shared with suppliers allowing them to order raw materials, plan production, and arrange deliveries based on accurate, reliable data. SCM software helps to avoid the costly fines and penalties associated with defaults on regulatory compliance by maintaining the global knowledge necessary to fulfill cross-border transactions within governmental and customs regulations. Supply chain management (SCM) is the process of planning, implementing, and controlling the operations of the supply chain as efficiently as possible. Supply chain management goes into improving the way a company finds the raw components it needs to make a product or service and deliver it to customers. Using supply chain management software and tools can bring greater speed and accuracy to the way a company do business thereby saving you time and money. 6. Search on green supply chains, and write a paper regarding the global regulatory status of environmental legislation and how it is impacting supply chain management. Impact of Environmental Legislation on Supply Chain Management One of many challenges in environmental management is compliance with new environmental regulations. For instance, the EU recently requested all electrical and electronic products being exported to the region to follow the restrictions of hazardous substances (RoHS) directives in order to reduce certain substances used in products. Another regulation, waste electrical and electronic equipment (WEEE), aims at promoting reuse, recycling, and other forms of recovery in order to reduce the waste. Those regulations presented unprecedented challenges to international supply chains. Failing to comply with the regulations could result in loss of sales and reputation. For instance, in 2001, over one million SONY Play Stations were rejected by Dutch customs for containing environmentally hazardous substances. From the perspective of supply chain management, environmental regulations impose immediate pressure on manufacturing firms from different countries along a supply chain to work together to ensure the elimination of any hazardous substances. As component suppliers revamp their products, contract manufacturers retool their manufacturing lines, and OEMs redesign many of their products. There is an unprecedented level of change in international supply chains because of this new wave of environmental movements. In the case of regulation compliance, many small manufacturers from developing countries lack the necessary experience and resources to respond to new environmental requirements imposed by downstream partners from developed countries. As developed countries move toward higher value-adding products and services, developing countries would assume a larger share of manufacturing functions in the global supply chain, thereby shouldering greater environ- mental burden. Whether supplier resistance will stymie progress toward green supply chain management is critical to compliance with environmental regulations. Currently, the practices of, and barriers to various supply chain parties to cope with environmental regulations are not fully understood. It is possible that the trend of globalization and the enforcement of regulations have increased the impact of â€Å"industry† on green manufacturing practices. More studies should be conducted to re-examine the effects of the cultural and industry factors. Effort is made to ensure the quality of this case study. For example, the study selected theoretically useful cases, used multiple investigators and respondents, conducted reliability and validity tests, collected multiple sources of evidence, and systematically searched for cross-case patterns. There are still some potential shortcomings regarding the generalization of the findings. For instance, the findings confirm the value of green partnerships but not the specific involvement of individual supply chain parties. African Journal of Business Management Vol. 5(26), pp. 10601-10614, 28 October, 2011 Available online at http://www.academicjournals.org/AJBM DOI: 10.5897/AJBM11.518 ISSN 1993-8233  ©2011 Academic Journals Lee, Hau L., V. Padmanabhan, and Seungjin Whang. â€Å"The Bullwhip Effect In Supply Chains1.† Sloan management review 38.3 (1997): 93-102. i[ii] J. D. Sterman, â€Å"Modeling managerial behavior: misperceptions of feedback in a dynamic decision making experiment,† Management Science, vol. 35, pp. 321–339, 1989. ii[iii] Lee, H.L., V. Padmanabhan, and S. Whang. â€Å"Comments on ‘Information Distortion in a Supply Chain: The Bullwhip Effect,’† Management Science, 50(12), 1887-1893, 2004. iii[iv] Wilck, Joseph H. â€Å"Managing the Bullwhip Effect.† Unpublished Ph. D. Dual Degree, Industrial Engineering and Operations Research, College of Engineering (available at< http://www. engr. psu. edu/symposium2006/papers/Session% 203D% 20-% 20Modeling% 20and% 20Engineering% 20Applications/Wilck. pdf>, accessed July 2009) (2006). iv[v] Gilbert, K. â€Å"An ARIMA Supply Chain Model,† Management Science, 51(2), 305-310, 2005. v[vi] Chopra, S. and P. Meindl. Supply Chain Management. Second Edition, Prentice Hall, 478-504, 2004. vi[vii] [4] Dejonckheere, J., S.M. Disney, M.R. Lambrecht, and D.R. Towill. â€Å"Measuring and Avoiding the Bullwhip Effect: A Control Theoretic Approach,† European Journal of Operational Research, 147, 567-590, 2003. vii[viii] Chen, Frank, et al. â€Å"Quantifying the bullwhip effect in a simple supply chain: The impact of forecasting, lead times, and information.† Management science 46.3 (2000): 436-443. 1. This initiative was engineered by Kurt Salmon Associates but propelled by executives from a group of innovative companies like Procter & Gamble and Campbell Soup Company. See: Kurt Salmon Associates, â€Å"ECR: Enhancing Consumer Value in the Grocery Industry (Washington, D.C.: report, January 1993); and F.A. Crawford, â€Å"ECR: A Mandate for Food Manufacturers?† Food Processing, volume 55, February 1994, pp. 34–42. 2. J.A. Cooke, â€Å"The $30 Billion Promise,† Traffic Management, volume 32, December 1993, pp. 57–59. 3. J. Sterman, â€Å"Modeling Managerial Behavior: Misperception of Feedback in a Dynamic Decision-Making Experiment,† Management Science, volume 35, number 3, 1989, pp. 321–339. 4. Sterman (1989); and P. Senge, The Fifth Discipline: The Art and Practice of the Learning Organization (New York: Doubleday/Currency, 1990). 5. For a theoretical treatment of this subject, see: H.L. Lee, P. Padmanabhan, and S. Whang, â€Å"Information Distortion in a Supply Chain: The Bullwhip Effect,† Management Science, 1997, forthcoming. 6. M. Millstein, â€Å"P&G to Restructure Logistics and Pricing,† Supermarket News, 27 June 1994, pp. 1, 49. 7. V. Carroll, H.L. Lee, and A.G. Rao, â€Å"Implications of Salesforce Productivity, Heterogeneity and Demotivation: A Navy Recruiter Case Study,† Management Science, volume 32, number 11, 1986, pp. 1371–1388. 8. Salmon (1993). 9. P. Sellers, â€Å"The Dumbest Marketing Ploy,† Fortune, volume 126, 5 October 1992, pp. 88–93. 10. P. Kotler, Marketing Management: Analysis, Planning, Implementation, and Control (Englewood Cliffs, New Jersey: Prentice Hall, 1997). 11. R.D. Buzzell, J.A. Quelch, and W.J. Salmon, â€Å"The Costly Bargain of Trade Promotion,† Harvard Business Review, volume 68, March–April 1990, pp. 141–148. 12. Sellers (1992). 13. Ibid. 14. Lee et al. (1997). 15. L. Lode, â€Å"The Role of Inventory in Delivery Time Competition,† Management Science, volume 38, number 2, 1992, pp. 182–197. 16. Personal communication with Hewlett-Packard. 17. K. Kelly, â€Å"Burned by Busy Signals: Why Motorola Ramped up Production Way Past Demand,† Business Week, 6 March 1995, p. 36. 18. Rory J. O’Connor, â€Å"Rumor Bolsters IBM Shares,† San Jose Mercury News, 8 October 1994, p. 9D. 19. M. Reid, â€Å"Change at the Check-Out,† The Economist, volume 334, 4 March 1995, pp. 3–18. 20. A. Clark and H. Scarf, â€Å"Optimal Policies for a Multi-Echelon Inventory Problem,† Management Science, volume 6, number 4, 1960, pp. 465–490. 21. E.K. Clemons and M. Row, â€Å"McKesson Drug Company — A Strategic Information System,† Journal of Management Information Systems, volume 5, Summer 1988, pp. 36–50. 22. Millstein (1994). 23. T. Smart, â€Å"Jack Welch’s Cyber-Czar,† Business Week, 5 August 1996, pp. 82–83. 24. G. Stern, â€Å"Retailers of P&G to Get New Plan on Bills, Shipment,† Wall Street Journal, 22 June 1994. 25. Reid (1995). 26. H.L. Richardson, â€Å"How Much Should You Outsource?,† Transportation and Distribution, volume 35, September 1994, pp. 61–62. 27. Z. Schiller, â€Å"Ed Artzt’s Elbow Grease Has P&G Shining,† Business Week, 10 October 1994, pp. 84–86. 28. R. Mathews, â€Å"CRP Moves Towards Reality,† Progressive Grocer, volume 73, July 1994, pp. 43–44.

Race and Ethnicity Essay

?â€Å"ASSESS THE IMPORTANCE OF SCHOOL FACTORS SUCH AS RACISM AND PUPILS RESPONSES TO RACISM IN CREATING ETHNIC DIFFERENCES IN EDUCATIONAL ACHIEVEMENT†. (20 MARKS) Ethnic differences concerning education achievement arise from numerous factors these including internal and external school factors such as racism, pupil responses, material and cultural deprivation which is faced by some ethnic groups and are the main reasons to explain why certain ethnic groups perform the way in which they do. Within this essay I will look at the previously stated factors and assess the importance of them and how much they actually impact on the educational achievement of these ethnic groups. Labelling and teacher racism is a factor of racism which creates an impact in educational achievement amongst ethnic groups for example teachers label Black and Asian pupils as being far from the ‘ideal’ pupil, as Black pupils are seen to be disruptive and Asian pupils as passive. These negative labels may lead to teachers treating ethnic minority pupils differently, Therefore disadvantages them and resulting to their failure. Gillborn and Youdell found teachers were quicker to discipline black pupils than others for the same before, this is due to teachers ‘racialised expectations’, found teachers expected black pupils to present more discipline problems and misinterpreted their behaviour as threatening or challenging to authority. They also found that African Caribbean’s as the best starters but became worst during their GCSEs found that attaching negative labels to different ethnic groups had negative effects, this link in with the self-fulfilling prophecy for those who conform to this role and those who reject it and are in turn successful. Pupil responses to racism also determine educational success this supported by Heidi Safia Mirza who studied ambitious black girls who faced teacher racism. Girls in Mirza’s study failed to achieve their ambitions because their coping strategies restricted their opportunities and resulted in under-achievement. Mirza found that racist teachers discouraged black pupils from being ambitious through the kind of advice they gave them about careers and option choices. In contrast to the Mirza’s study, the Fuller and Mac an Ghaill came to the conclusions through their study, that pupils may succeed even when they refuse to conform and that negative labelling does not always lead to failure as the girls from the study were able to reject the labels placed on them and they remained determined to succeed. This suggests that educational achievement is reliant on the pupils response to racism and how it is dealt this either by acceptance and conforming a anti school culture hence creating a self-fulfilling prophecy or by working against the label and achieving to a high standard without attracting the negative aspects of the schooling environment. Other factors such as material and cultural deprivation have been seen to make create ethnic differences in educational achievement. The material deprivation aspect can be explained through statistics showing children entitled to free school meals, by ethnic group. The highest ranking ethnic groups are Bangladeshis and Pakistanis entitled to free school meals, these inequalities parallel those seen in educational achievement. For example Indians and whites generally have a higher social class position than Bangladeshis and Pakistanis, who often face high levels of poverty. The material deprivation explanation argues that such class differences explain why Bangladeshi and Pakistani pupils tend to do worse than Indian and white pupils. Cultural deprivation is also said to cause differences within achievement as intellectual and linguistic skills, attitudes and values and family structure all play key role in determining educational success. Intellectual and linguistic skills are valued to be the most important as without this essential tool children are most likely to under-achieve as they unequipped for the school as they have not been able to develop reasoning and problem-solving skills. Bereiter and Engelmann consider language spoken by low-income black American families as inadequate for educational success. See it as ungrammatical, disjointed and incapable of expressing abstract ideas. There has also been concern that children who do not speak English at home may be held back educationally. Nevertheless, the Swann report found that language was not a major factor in under-achievement, while Gillborn and Mirza note that Indian pupil do very well despite often not having English as their home language. Attitudes and values perceived by black children are seen as unsatisfactory by many cultural deprivation theorists as their lack of motivation is the major cause of their failure as they are socialised into subculture which does not value education and has fatalistic attitude. Most other children are socialised into the mainstream ideology which instils ambition, competiveness and willingness to make the sacrifices for long term goals essentially equips them for success in education. Family structure and parental support, Ken Pryce sees family structure as contributing to the under-achievement of black Caribbean pupils in Britain. From a comparison of black and Asian pupils, he claims that Asians are higher achievers because their culture is more resistant to racism and gives them a greater sense of self-worth. By contrast, he argues, black Caribbean culture is less cohesive and less resistant to racism. As a result, many black pupils have low self-esteem and under-achieve. Argues difference is the result of differing impact of colonialism on the two groups. Experience of slavery was culturally devastating for blacks they lost their language, religion and entire family system. Asian family structure remains intact as, languages and religions were not destroyed by colonial rule. Sociologists argue racism in wider society is a factor which restricts educational achievement of certain ethnic groups this is supported by David Mason who puts it, ‘discrimination is a continuing and persistent feature of the experience of Britain’s citizens of minority ethnic origin’. It is also argued by sociologist John Rex who shows how racial discrimination leads to social exclusion and how this in turn worsens the poverty faced by ethnic minorities in housing for instance. There are links to employment also as on a basis of last names determine ethnicity and from that some are biased towards e. g. when being chosen for a job and the last names ‘Patel’ and ‘Evans’ have the same set of qualifications, the company would be interested in recruiting ‘Evans’ the white candidate more than ‘Patel’ who is from an Indian background. This explains why member of ethnic minorities are more likely to face unemployment and low pay, and this in turn has a negative effect on their children’s educational prospects. The concluded judgement suggests that the ethnic differences which arise within educational achievement are down to a mixture of material and cultural deprivation as these are most influential in determining educational success and addressing ethnic differences. Some pupil responses to racism and racism also have the ability to suggest why ethnic differences arise overall but are mostly dependent on the individual and how he/she perceives the educations system e. g. either negatively or positively due to experience or upbringing. This would then initially give an insight onto how well the pupil would perform. Criticism which occur are of internationalist who argue that you cannot generalise a whole ethnic group as all the different experiences, therefore any suggestions made about the whole ethnic groups education achievements may or may not reflect a true image.

Business Research Report for Communication help

This research is significant for me to understand the advantages and disadvantages of using the social network in business. From the introduction chapter, it can be evaluated that social networking platform may offer different services in terms of business communication like communicating with consumers about their needs and desires as well as effective to deliver the goods and services to the bulk of people (Rennie, and Morrison, 2013).This tool is also beneficial to get feedback about services for further improvement. Consequently, this chapter has not only improved my understanding but also enhanced my skills regarding research field. Along with this, it is analyzed that the project scope is wider which entails the development of Amazon business by using the social networking platforms like Linkedin, Facebook, and Twitter (Leonardi, et. al., 2013). As a result, this project is beneficial for me to implement this within an organization as it can enhance my personal as well as professional career. Through literature review, I have learned that the key advantage of using social networking is associated with a cost-effective approach which is required for business development. In this way, it is observed that a large number of sharing through online networking practices not only free of cost but also easy to access as well as beneficial to create the profile of the company and post the information about the products and services (Bryman, 2015).  As a result, I can use the social networking practices within an organization as I can grow in the marketing field in short-term as well as long-term. It is also analyzed that Amazon has gained its revenue by using the social networking strategies which enables it to build a distinguished image as compared to other e-commercial sites in the retail sector (Denscombe, 2014). This experience was effective for me to gain the revenue of company as compared to other key competitors. As a result, it could be significant to be a good marketing manager in future. I have also learned that company should facilitate the customers to access their websites by using the different platform of social media. In this way, it is observed that Amazon provides facilities to simply hashtag facilities to their customers for their products on Twitter (Chu and Du, 2013). This learning was beneficial for me to promote the company’s products and services through different marketing channels. During this research, I have also boosted my understanding regarding advantages of social networking sites. In this way, it can be evaluated that different sites like video, Ryze, and Linkedin are used to segment the particular market. This tool is used for formal business communication and also enabled the company to interact with the customers (Luo and Zhong, 2015). This experience has beneficial for me to improve my research and marketing skills. From this research, I have also extended my understanding regarding the limitation of social networking. In this way, I have learned that social networking sites can be quite risky for the business in case of data misuse. It is analyzed that if social media platform does not handle appropriately, then it may create a negative brand image in the customer’s mind. It may lead to decline revenue of the products and services (Okazaki and Taylor, 2013). As a result, I am able to create favorable brand image among customer’s mind. This will also improve my personal as well as professional career. Through this research, I have gained my experience regarding web-based social networking. In this way, it can be evaluated that web-based social networking is used in the dynamic changing environment and also beneficial to increase the return on investment. Furthermore, brand loyalty can be improved by taking the actual responses from the web-based social network (Asadi, et. al., 2014). This learning provides me the opportunity to implement the web-based social networking strategy within an organization. From the research methodology, I have learned that both primary and secondary data collection method is used to formulate the feasible result. In this way, the primary question is beneficial to assess the essential data and getting the reliable and valid outcome. But, at the same time, it is observed that secondary questionnaire is less effective as compared to primary based question (Bernard and Gravlee, 2014).   This learning is beneficial for me to create the research questionnaire in an effective manner. Along with this, I have learned that research hypothesis is a set of assumption which is created for obtaining the effective result. At the same time, it is analyzed that both qualitative and quantitative approach has been used in research in a different manner. I have gained my knowledge regarding the process of qualitative research. This process includes different steps like general research question, selection of subject matter, gathering data, analysis and interpretation, and conclusions and findings (Certo, 2015). It enables me to use these process in further research in an appropriate manner. During this research, I have also gained my knowledge about simple random sampling method . This method is used to find, and pool the information from those respondents who are entailed in research with the different intention (Bernard and Gravlee, 2014). This method is beneficial for me to choose the participants from a large number of population. From the study of quantitative research, I have gained my experience regarding the different process of quantitative research like gathering of data,   data analyzing, interpreting findings and preparation. At the same time, I have increased my knowledge regarding research instrument. In this way, I have learned that there is a various method to measure the rating instrument like rating schedule, time and motion log and performance checklist. This research has also gained my understanding regarding research limitation. In this way, I have learned that inadequate resources, inability to control the business purpose, and lack of time with the statistical tool. In the last, I have increased my knowledge regarding time schedule which is beneficial for me to perform the activities in a specified time period. Asadi, A., Wang, Q., and Mancuso, V. (2014) ‘A survey on device-to-device communication in cellular networks’,  IEEE Communications Surveys and Tutorials,  16(4), pp. 1801-1819. Bernard, H. R., and Gravlee, C. C. (Eds.). (2014)  Handbook of methods in cultural anthropology. UK: Rowman and Littlefield. Bryman, A. (2015)  Social research methods. UK: Oxford university press. Certo, S. (2015)  Supervision: Concepts and skill-building. UK: McGraw-Hill Higher Education. Chu, S. K. W., and Du, H. S. (2013) ‘Social networking tools for academic libraries’,  Journal of librarianship and information science,  45(1), pp. 64-75. Denscombe, M. (2014)  The good research guide: for small-scale social research projects. UK: McGraw-Hill Education. Leonardi, P. M., Huysman, M., and Steinfield, C. (2013) ‘Enterprise social media: Definition, history, and prospects for the study of social technologies in organizations’,  Journal of Computer?Mediated Communication,  19(1), pp. 1-19. Luo, Q., and Zhong, D. (2015) ‘Using social network analysis to explain communication characteristics of travel-related electronic word-of-mouth on social networking sites’,  Tourism Management ,  46, pp. 274-282. Okazaki, S., and Taylor, C. R. (2013) ‘Social media and international advertising: theoretical challenges and future directions’,  International marketing review,  30(1), pp. 56-71. Rennie, F., and Morrison, T. (2013)  E-learning and social networking handbook: Resources for higher education. UK: Routledge.

Driessen Essay Example | Topics and Well Written Essays - 750 words

Driessen - Essay Example Paul Driessen's book Eco-Imperialism: Green Power, Black Death considers the subject of how the extremists of the environmental lobby within the rich and developed countries of the west are pushing their own ecological standards upon those of the less developed world (Driessen, 2003). Paul Driessen has worked within the Senate and Department of the Interior as well as being involved in support groups. However, through out his time in Washington he has slowly realised that the process of support for the environment has slowly ground to a halt, or has become so blinkered by its own ideologies that it has stopped accepting fresh new ideas and evidence that would help saves the lives of billions (Driessen, 2003). Driessen puts forward the statement that has been argued by many that the environment and theories concerning its values should always be taken into consideration and placed over saving human lives. This statement and its actions is seen as being the cause of so many lives being lost in the third world countries (Driessen, 2003). What makes matters worse is that many of these eco-imperialist groups are advocating the need to heal the earth, these groups include Greenpeace, who through the many years of its existence may have used up more oil on it's boat the rainbow warrior than any other shipping or whaling industry. Their aim and agenda is to save the world but at the cost of human life, which sadly can be found in much of the third world (Driessen, 2003). Driessen illustrates that those eco-imperialists are purposely and deliberately forcing their own ideals onto the world and as such are responsible for the death of so many lives around the globe. It is ideas such as the removal of DDT as a pesticide that has caused the rise of mosquitoes. This has caused the death of nearly 2 million people a year in sub Saharan Africa (Driessen, 2003). Driessen points out that when DDT is sprayed in the homes there is no risk to the environment or to people. Moreover, it has been illustrated that by using DDT the South African government had stemmed the number of deaths to around 10,000 per year. Sadly when DDT was halted the deaths rose to a staggeringly 62,000 a year and again fell when DDT was reintroduced (Driessen, 2003) Furthermore, the book illustrates the change in economies and demands for new doctrines for Corporate Social Responsibility, in this the demands are placed upon these groups instead of their own goals and profits, sadly once these ideals are defined then the policies that look at human suffering and misery become less important in favour of profit (Driessen, 2003). Driessen offers up the new ethical codes as a questionable way for the eco-imperialists to push for their ideologies upon the world (Driessen, 2003). The argument by such groups that invoke the eco-imperialistic ethos that science, technology and industry should be removed or refused to the third world countries can be seen as once again elitist, how can a country develop if it is refused the technology in which to do so. Many of the third world countries population seek to move out of their stone age huts and live in modern houses with electricity and clean fresh running water, the kind of things at many in the west take for granted. Yet these poor people are denied even the right of living like modern humans by elitist groups whose only ideal is their own back yard

Diversity and Inclusion in Organizations Essay Example | Topics and Well Written Essays - 1000 words

Diversity and Inclusion in Organizations - Essay Example Junginger ascertains that his company adopts majority of the best D&I practices in the industry, as identified by the U.S Department of Commerce benchmarking study. More than internal practices, however, the challenge to the firm’s D&I efforts are posed by external elements, principally the discriminatory attitudes of customers who stay at the company’s hotels. The firm’s hotels located in other countries are also constrained by the social prejudice (by Western standards) that may have been built into the culture of the place. The company must train its personnel not only to observe D&I practices within the company, but also how to deal with people and situations that are discriminatory against them. An Interview with Phillip Junginger*, D&I strategic officer, Human Resources Department Phillip Junginger* is the strategic officer for a four-star international hotel chain based in the U.S. ... This insight provides him with a greater motivation and sensitivity not only towards those of different cultures, but also of different races, ethnicities, religions, and other personal circumstances. Question 1: How does your firm integrate D&I in your corporate planning? PJ: In our hotel, we deal with people of different backgrounds, both as customers and as internal stakeholders. The hotel industry is all about people, and all about dealing with them in the most intimate way because we provide a home for the customers, so moreso for the employees. Therefore, our D&I is part of our core organizational values. It is not just one separate plan in itself, but it is integrated in all managerial planning, from strategizing at the executive level, to the tactical and the operational levels (especially in dining, housekeeping, and hotel amenities), where we try to meet customers’ preferences and employees circumstances. --------------- * Names have been modified upon the request of the interviewee. Question 2: In your personal role, how do you perceive your goals and responsibilities? PJ: When I look at my role as the main officer in charge of D&I strategy, I am overwhelmed by the tremendous responsibility of that position. Diversity and inclusion is a double-sided blade; the strategies we design should make people of all backgrounds feel accepted the way they are, and usually these pertain to the minority groups, but then it must be done in a way that does not alienate members of the majority group. Doing so would continue to drive a wedge among the groups, which is exactly what we try to eliminate. The difficulty here is that

4580 MKTG PowerPoint Presentation Example | Topics and Well Written Essays - 1750 words

4580 MKTG - PowerPoint Presentation Example This of paramount importance of any logistic support undertaking wishing to be successful. Flexibility. Concerns the continuous efforts of adjusting logistic support to changing conditions in the environment that is changing missions, developing concepts of operations, and the dynamic conditions that characterize naval operations. Economy. This is the utilization of logistic support assets both efficiently and effectively due to their availability limitations and cost. This principle ensures that logistical support is available at the most optimal time and place. It is important to understand that if principle of economy fails then flexibility fails to. Sustainability.. This is availing logistic support for the entire duration of an operation which requires effective planning based on flexibility, economy and responsiveness. This is the greatest challenge in logistics. Supply Function: This is mandated to receive, store, issue, and resupply materials for conducting naval operations. It generally equips and sustains naval in service forces from pre-deployment during combat operations and consequent redeployment. Transportation Function. Involves movement of units, personnel, equipment, and supplies from the point of origin to the final destination –operation sites etc. It also involves offload, medical evacuation, operational control of the ports, and management of the throughput Other Services meant to provide administrative and workforce support to maintain combatant forces completely equipped in naval logistics include Administration, Billeting, Disbursing, Exchange Services, Food Services and Legal Services amongst others. Acquisition. Is the process which provides new or improved logistic support over the long-term, through proper planning, programming, and budgeting and involves purchase of weapons and support systems, end items, commodities, facilities, and weapons. It ensures operational

Are political parties beneficial or detrimental to democracy in Essay

Are political parties beneficial or detrimental to democracy in Australia - Essay Example The fact that they are vehicles for the further development of the Australian society cannot be underestimated because political parties can be said to be the foundation upon which the democratic system as practiced in this country is built and without them, then the democracy which has been long practiced and has become a basic part within Australian life would end up being meaningless. It is a fact that the political parties within Australia have led to the further development of democracy in the country and because of this, Australia can be considered to be among the most democratic countries in the world, boasting of a population that is free to actively participate in politics. Because of the existence of political parties in Australia, as well as the compulsory voting system, there has developed, over the past few decades, a political system in this country where most of the individuals within it have come to participate in politics in one way or the other. ... Australian democracy can be said to be based on its political parties because it is often through them that the Australian people get to express their political opinions as well as ensuring that the changes that they want in their society are implemented. Political parties are extremely beneficial to democracy in Australia because they help in the swift development of the systems which are necessary to sustain the said democracy (Economou, 1997). It is often in the interests of the political parties involved to ensure that they maintain the democratic system in Australia because not to do so would create a situation where the entire state would fall into chaos, since there would be no stabilizing factor in the political sphere of society (Walsh, 2001). This shows that political parties play a crucial role in the society because they ensure that the diverse opinions of its people are represented (Zappala, 1998); hence there are no instances of dissatisfaction within it that may end up leading to revolutions such as the famous French Revolution. The Australian political system has what is considered to be a mild two party system, as seen through the existence of two dominant political groupings which often tend to pursue different political policies altogether. These groupings, namely the Australian Labour Party, and the Coalition, pursue different policies in all the aspects of government at the federal level and this ensures that the democratic system of Australia remains robust. Among the most contested aspects of policy that have often led to the coalition between these two political parties has been on matters concerning the national security of Australia. Over the last few years, there has emerged a great debate between the Australian Labour Party and the

La ci darem la mano a song fro the opera Don Giovanni Essay

La ci darem la mano a song fro the opera Don Giovanni - Essay Example The rhythm of this duet is very much like a sophisticated minuet, and in listening, we can imagine the coquettish movements of the female dancers. Mozart established a mood of gaiety and tryst with the accelerating tempo of the duet, even though this scene follows directly on the off stage rape of another young woman by Don Giovanni (Don Juan). The music requires a strong baritone for the male part and a female voice of strong timbre without losing the light quality required by the part of Zerlina, who may be strong and certainly quite excitable, but not â€Å"girlish†, as Zerlina, though somewhat innocent, is certainly a woman. The melody begins on a lower register and rises in pitch to add excitement. It is structured like a finely choreographed mating dance. The strong baritone opens with a gentle invitation. Zerlina’s reply is finished off with a lovely broken chord to the higher register and then tempered with a gentle melodic finish. The bridge is a quickening exchange that picks up the tempo and includes a triple reputation for punctuation. As the tempo accelerates the singers overlap each other until they reach a climax in the music together. Once Zerlina becomes interested in Don Giovanni’s proposition, she almost turns the tables on him, quite insistent, and each phrase near the end falls in pitch and gathers strength. The trills repeat and become a melodic harmony, followed by short phrases in accelerating tempo. The vocal trills get faster and the final phrase rises and falls quickly in a musical orgasm of wonder harmony. This is definitely one of the finest duets ever written. It almost defies classification, due to the mixture of styles and the catchy tunefulness of the melody. Some critics point out the differences in class among the characters and cite this as the reason for Mozart’s almost fusion opera. â€Å"When we moved to the lower class characters, especially Zerlina and Masetto, we noted some

Reading response Essay Example | Topics and Well Written Essays - 250 words - 26

Reading response - Essay Example This paper examines the components and elements of the Kennan Telegram. George Kennan was an advisor at the US embassy in Moscow and he had a critical review and analysis of the Soviet Union and how they sought to pursue their foreign policy against Capitalist nations and non-friendly nations. In his telegram, George Kennan stated that the Soviet Union sought to promote and export their Communist ideology and promote revolutions in Capitalist nations. He stated in his telegram that â€Å"In course of further development of international revolution there will emerge two centers of world significance: a socialist center and drawing to itself the countries which tend toward socialism, and a capitalist center, drawing to itself the countries that incline toward capitalism.† This was at the center of Truman’s doctrine and later the presentation of the need to prevent the domino effect of Communism (Miscamble 54). This was central in shaping American Cold War ideology. The telegram also warned of the Soviet strategy of implanting Marxists in foreign nations to try to promote Marxism through spies. This formed the basis for the probing of various internal elements in the United States. This claim gained significance when the Soviet Union acquired nuclear weapons and there were accusations that US spies were involved in the process. This led to â€Å"Macarthyism† which became a byword for the targeting and persecution of suspected Soviet spies (Lacey 211). Kennan’s telegram also sought to present an argument for the presentation of the Soviet Union as an aggressive nation that sought to exert its expansionist policy in various forms similar to the methods used in imperialist Russia (Lacey 211). This presented the Soviet Union as a threat to the American people and prompt action against the Soviet Union In conclusion, Kennan’s telegram was a strong and critical message that presented the Marxist and expansionist ideology of the Soviet Union to the US

SWOT analysis for Gymboree Essay Example | Topics and Well Written Essays - 500 words

SWOT analysis for Gymboree - Essay Example 1) Size of the Company: Gymboree Corporation runs more than 900 retail stores. This gives the firms an edge over its competitors and allows the company to operate on a large scale enjoying the economies of scale. 2) Multinational Operations: The firm is found to be present in more than one country. This means that the firm does not have all its eggs in one basket and it can weather the storm by offsetting a plummeting demand effect in one country against booming demand in another. 3) Not dependent on one large supplier: The firm’s supplies come from India, China, Indonesia and other countries. This saves the firm from relying heavily on one large supplier and hence suppliers cannot put unnecessary stress on the company. (Daft, 1994) 1) Heavy Dependence on One Major Buying Agent: One buying agent of the company manages 90% of the firm’s inventory purchases. This means that if some goes wrong with this buying agent, the entire business will suffer 2) Computer Dependence: The firm’s operations are highly mechanized. The firm is characterized by extensive use of computer. However, any computer failure can cost the firm dearly as the entire firm’s processes are dependent on computerized instructions. Improvement in Communication and Transportation Facilities: In the last few years, the improvement in the infrastructural facilities has helped the company to receive its supplies on time and instructions to the suppliers can now be made quickly due to ever improving communication facilities. E-Commerce: Improvement in information technology has helped the company to sell online. This is reflected in the company’s financial statements which now show increase in the profits as compare to the last few years. It has helped the company to sell in countries where it is not physically present. (Chrystal and Lipsey, 2003) Economic

Microeconomics Project Essay Example for Free

Microeconomics Project Essay An overview Facebook was realized on February 4, 2004 by an American computer programmer and Internet entrepreneur- Mark Elliot Zuckerberg. Facebook has said it will be valued at up to $96bn ( £59bn) when it sells shares to investors this month in a record-breaking flotation. The first investment from Peter Thiel was $500,000 into Facebook. Facebook has minted four billionaires: Mark Zuckerberg, Dustin Moskovitz, Eduardo Saverin and Sean Parker. The 27-year-old Zuckerbergs net worth was estimated at $17.5bn on the 2011 Forbes list of the wealthiest Americans. Moskovitz had a net worth of $3.5bn but pipped Zuckerberg for the title of worlds youngest billionaire, being eight days younger. The Brazilian-born Saverin, who left Facebook early on after a falling-out with Zuckerberg, had a net worth of $2bn. Parker, the Napster co-founder who briefly served as Facebooks president, had a net worth of $2.1bn On November 15, 2010, Facebook announced it had acquired the domain name fb.com from the American Farm Bureau Federation for an undisclosed amount. On January 11, 2011, the Farm Bureau disclosed $8.5 million in domain sales income, making the acquisition of FB.com one of the ten highest domain sales in history Nowadays, 1 in every 13 people on earth uses Facebook, more than 900m active users, with over 250 million of them who log in every day. The average user has about 130 friends, but that has expanded in. The core 18-24 year old segment is now growing the fastest at 74% year on year. Almost 72% of all US internet users are on now Facebook, while 70% of the entire user base is located outside of the US. (Source: Facebook) At the beginning, Facebook has 1 million users. In 2008, it increased to 100 million. In 2010 the number of users reached 400 million and up to 500 million within 5 months. Google- a web search engine, it is the companys most popular service. It began in January 1996 as a research project by Larry Page and Sergey Brin when they were both PhD students at Stanford University in California. Technology is enhancing us as human beings and the integrating of artificial intelligence is slowly being weaved and embedded into our activities and habits almost without us noticing. This reliance that is permeating our day to day existence even extends to a reported 60% plus of all buying decisions now starting with a Google search as we start our research online rather than walk the shop aisles and asking sales attendants questions. The first funding of $100,000 for Google was provided by Andy Bechtolsheim the co-founder of Sun Microsystems. Googles initial public offering (IPO) took place five years later on August 19, 2004. The stocks performance after the IPO went well, with shares hitting $700 for the first time on October 31, 2007. primarily because of strong sales and earnings in the online advertising market. In 2004: Gmail launched, Google IPO 8 billion pages indexed. They acquired YouTube in 2006 for $1.65 billion. Android was announced in 2007 and Google Chrome was launched in 2008. The 3 charts show the Revenue, Income and number of Employee in two companies. RIVAL PRODUCTION The big question is given, why a search engine like Google to be afraid of Facebook, a social network when the field of activities of these two different companies as far as they seem completely can live peacefully. Google is famous for its searching services, the key point lead to the huge success of Google. It links to billions of Web pages, so users can easily obtain the information they want through the keywords and the operators. Google also uses its search technology for many other search services, including Image Search (photos), Google News, interactive community Google Groups, Google Maps. They also launched variety kinds of services such as Gmail, Google Earth, Google Docs, Picasa, Google Desktop, Google talk, Google Chrome, Google Translate and Android. Facebook is a social networking website for free access with more than 600 million members worldwide with hundreds of millions of activities that occur every day. The amount of data produced in a day of Facebook occupies a huge part of Internet data. Users can communicate with others, make friends, send messages and update their personal profile. Facebook has several features that users can interact such as Wall, Pokes, Photos, Status, Tag (feature of imaging applications), Facebook Notes, Facebook Username, Facebook Messages, Voice Calls, Video Calling, Facebook Subscribe. Looking closely, using the Internet for social purpose has been increasing over the years. More and more people spend longer hours of socializing than browsing so the use of the internet had tilted more on the social side. Facebook has a strong impact to our society. The social circle will suggest what to read, what to check out, where to go to and what to see. These matters may seem not important, but for the business this is such a big deal. As a result, a vast number of companies had recently shifted their focus on socializing, this led to the competition Google versus F acebook. Google is stepping into the Facebook market. Google also has promoted the search function in social network (Social Search) combined between Facebook and search engine Bing with support in 19 languages. Google Social Search helps users to find the appropriate content from the online link on their social network such as websites, blogs, articles and other content created or shared by their friends. Moreover, through many failures of Orkut (social networking and discussion), Google Buzz and Google Wave, in 2010 Google also revealed their plan about new social networking called Google Me to compete Facebook. Google Me combines best features of these social networks having failed before such as allow users check how many visitors clicked, watched, or your missed updates, provide variety kinds of games and application, control the amount of friends who have connected with your friends, stop spreading wide for what was posted. Example, both Orkut and Facebook allow users to delete the share, but this feature of Orkut is much better. This means that if you share a picture for yourself, then you want to delete them, you are allowed to erase that image on your home page, and on top of all other friends.Facebook does not do this,so Google Me is expected as a more attractive version of social networking. In 2011, Google has officially announced the Google+project, a social networking service has the functionality looks very similar to Facebook such as update status, share links and upload photos. Google+allow users to communicate separately for each group. Instead of posting a content update for everyone, Google+ allows users to display that content to the particular group (called a circle), such as classmates, colleagues, family members. Recently, Facebook is actively improving its own search engine. Old founder of the Google Wave, Lars Rasmussen, has joined Facebook, is developing a version of the search engines social networking to develop a new version called â€Å"search engines social networking†. This system will be expected to compete with the search engine of Giant Google in the future. The main purpose of the project is to develop a better search engine that can help brows through the huge amount of content created by users on social networks, as the status updates, articles, video clips and other information. Facebook expects a new email service will help them overtake Google and dominate the social networking world. In 2010, Facebook unveiled the project Titan to compete with Gmail from text messages (SMS), instant messaging (IM), email to Facebook messages. The system will combine messaging via mobile phones, email and chat messages to send to the recipients and they can reply to messages in any way. Facebook uses this project likea special strategy for competition generally on the Internet and particularly on social network. This time, there is notjust the war on email. Facebook seems want to dominate in every field. Facebook is a best place to share photos, surpassing all other services from Flickr, Picasa to Twitter even though its image quality is not high. Facebook members posted 250 million photos per day and this is the function most users use in the social network. Therefore, the Facebook pay billions for the application only works on iPhone and Android also is understandable. Moreover, they also developed a tool Facebook camera similar to Instagram. BUSINESS MODEL To understand why Google and Facebook abominate each other, it is necessary to study their business model. Facebook is now one of the largest social networks while Google is believed as the most powerful searching engine. Each tech titans have been reaping significant success in their domain. However, they both seem have the same main source of revenue is advertising. â€Å"Facebook has 901 million monthly active users (MAUs) as of March 31, 2012, an increase of 33% as compared to 680 million MAUs as of March 31, 2011. And 488 million MAUs used Facebook mobile products in March 2012†-Facebook Amended S1. With great numbers of users, people are deeply impressed by Facebook’s growth. Nevertheless, Google has crossed the 1 billion user mark, while Facebook is not far behind at 900 million however, users spend a far greater amount of time on Facebook per day, approximately 7 times higher. Top 10 Web Brand for August 2011 (U.S., Total) Rank| Brand| Total Internet Audience(thousand)| Time per Person (hh:mm:ss)| 1| Google | 176,235| 1:47:42| 2| Facebook| 163,163| 7:45:49*| 3| Yahoo| 149,072| 2:12:08| 4| MSN/WindowsLive/Bing| 134,410| 1:43:45| Read as: During August 2011, 176.2 million unique U.S. people visited Google’s websites(Source: Nielsen) In the term of valuation, after the most crucial event of Facebook’s timeline- IPO, going public, Facebook is known being in the position of Google’s 2003. The table below indicates the comparison between Google (GOOG) and Facebook (FB) in different categories such as revenue, revenue growth, operating income and gross margin as they are in the public day. That means for Google, its first quarter is when they were in Q3, while Facebook’s would be Q1 2010 As the table shows, the growth of both companies over the time is almost equivalent as Google 19% and Facebook 16%. If taking into the specific, Google growth rate is arguably more stable than its counterpart social network. The primary reason causing such deviation is that Google was well-established. The following chart will present that point more clearly Source: GOOG data YCHARTS In comparison, Facebook had a dramatic variable number and especially it was negative in the last quarter, Q9 with -6%.Probably, the company has not decided which its business model is yet (Husky Financial, Facebook vs Google: what you need to know post-IPO). Besides, the other factor affects a volatile Facebook’s development is the dependence in Zynga. There is 15% of Facebook revenue from Zynga (Forbes, By the numbers: Facebook investor checklist). According to the S1, â€Å"If Zynga does not maintain its level of engagement with our users or if we are unable to successfully maintain our relationship with Zynga, our financial results could be harmed†. The crucial income of two companies is generated from advertising. Google have recently proved their Google Adwords comes off well. Thousands of business could buy ads on Google and leads or sales with a proven positive ROI, return on investment. Advertising on Facebook shows much less convincing at this position. The stop in using Facebook’s ads is the forceful example. General Motors Co said on Tuesday (June 22) it will stop advertising on Facebook, even as the social networking website prepares to go public, with a source familiar with the matter saying the automaker had decided Facebooks ads had little impact on consumers (Reuters). When going to public in 2004, raising just under $2 billion with an initial market cap of le than $25 billion, less than a decade, Google is worth close to 10 times. The IPO gave needed capital to expand their business. This scenario maybe not actually happen to Facebook, according to the previously mention. CONCLUSION A famous Chinese quote â€Å"One mountain cannot have two tigers†. Thus, a social media site or a search engine site will gain a victory? It has not exactly answered yet. However, according to several surveys and analysis in previous parts, Google has more strengthened than Facebook for some reasons: 1. We have many reasons to access Google but only a few reasons to login in Facebook. Most of us go Facebook for chatting , sharing your thoughts , seeing new update , seeing who liked our status, and sharing from our friend or using some applications and playing games . We are busy at looking the updates rather than ads on Facebook. Nobody logins in Facebook to check or to search when they can buy a cheap T shirt or which books are famous, so on. On the other hand, Google is more useful than Facebook. We can search to know any information that we need such as which college is the best or which food is good for health. When we all open up Google for the above mentioned purposes we click on various ads and indirectly generate revenue for Google. The more we search information the more revenue we will generate for Google. 2. People use Facebook less than they used to be A recent survey showed that 34% of users spend less time for Facebook over half a year ago. They assumed that Facebook is boring, not useful, not related and not safe to keep personal information. 20% users spend more time for Facebook, 1/3 users now do not login in Facebook, and nearly 50% of users login in Facebook that stay the same. In addition, a survey from 31/5 to 4/6 /2012 with 1.036 people in America by Reuters and market research company Ipsos presented that most of 80% users never buy product or service on Facebook. As a result, many advertising companies are disappointed and do not want to advertise on facebook anymore. For example: Early 2011, Facebook earned $3.7 billion through advertising. In 2012, this revenue is slowing. In fact, General Motors has recently regained about 10 million investments for advertising on Facebook because it was not effective. 3. Facebook will be forgotten Eric Jackson, founder of Ironfire Capital, said that in 5 to 8 years, Facebook would disappear the same way Yahoo now. Although Yahoo is still making money, still profitable, still has 13 thousand employees, but Yahoo is just 10% in value compared with their peak in 2000. Basically, Yahoo! has been considered as disappeared. Whether Google or Facebook win, users also have benefit. Both companies are fighting to capture the heart of users worldwide. The competition gets its benefit because it can prevent monopoly situation. As long as the two companies keep on fighting, users will continue to gain benefits because the two companies will continue to improve, change, and figure out new features to attract users. For example: Currently, Google has extra the Google Plus to attract users and many other existent features such as YouTube, Feedburner, Chat, Analytics, and Docs. Facebook has the latest new Facebook Timeline feature. The competition between Google and Facebook is just at the beginning stage. We will be seeing more actions and tricks from both sides in future. As the main goal is to gather as many users as possible, both parties will take any necessary steps to capture users’ attention. In the future, users can get more benefit such as gifts, discounts, coupons, competition prize, lucky draws and many other events by just participating. Works Cited August 2011 Top US Web Brands. August 2011, Top US Web Brands. N.p., n.d. Web. 20 June 2012. http://blog.nielsen.com/nielsenwire/online_mobile/august-2011-top-us-web-brands. Facebook. Wikipedia. Wikimedia Foundation, 19 June 2012. Web. 20 June 2012. http://en.wikipedia.org/wiki/Facebook. Google Se Tao Ra Mang Xa Hoi Tot Hon Facebook. Http://www.pcworld.com.vn/articles/tin-tuc/tin-quoc-te/2010/08/1220500/google-se-tao-ra-mang-xa-hoi-tot-hon-facebook/. N.p., n.d. Web. 20 June 2012. http://www.pcworld.com.vn/articles/tin-tuc/tin-quoc-te/2010/08/1220500/google-se-tao-ra-mang-xa-hoi-tot-hon-facebook/. Google vs. Facebook. Netchunks. N.p., n.d. Web. 20 June 2012. http://www.netchunks.com/google-vs-facebook/. PGDE Scrapbook. Enter Website Address or Keywords to Cite. N.p., n.d. Web. 20 June 2012. http://pgde.tumblr.com/post/3289734065/enter-website-address-or-keywords-to-cite. Và ¬ Sao Google Lai Ghet Va so Facebook. TGDT. N.p., n.d. Web. 20 June 2012. http://genk.vn/c188n2011090408403182/vi-sao-google-lai-ghet-va-so-facebook.chn. â€Å" 1/3 ngÆ °Ã¡ » i dung Ä‘Ã £ â€Å"ngá º ¥y â€Å" Facebook†.vietnamnet.9 June 2012. Web . 14 June 2012. â€Å"Google vs. Facebook†. netchunks.18 May 2012. Web. 14 June 2012 . â€Å"The Competition Between Facebook and Google Which Might Benefits Users†. toasteggme.24 September 2011. Web. 14 June 2012. â€Å"Why Facebook still not equipped enough to compete with Google†.aryaninfo.n.d.Web. 14 June 2012. Husky Financial. Facebook Vs. Google: What You Need To Know Post-IPO Seeking Alpha. Facebook Vs. Google: What You Need To Know Post-IPO Seeking Alpha. Seeking Alpha, 17 May 2012. Web. 4 June 2012. http://seekingalpha.com/article/598731-facebook-vs-google-what-you-need-to-know-post-ipo. Klayman, Ben, and Alexei Oreskovic. GM to Drop Facebook Ads Due to Low Consumer Impact. Reuters. Thomson Reuters, 15 May 2012. Web. 4 June 2012. http://www.reuters.com/article/2012/05/15/net-us-gm-facebook-idUSBRE84E1D420120515. Nielsenwire. August 2011- Top US Web Brands. August 2011 Top US Web Brands. N.p., 30 Sept. 2011. Web. 20 June 2012. http://blog.nielsen.com/nielsenwire/online_mobile/august-2011-top-us-web-brands. YChart. Google Price: 581.53. Google Price (GOOG). N.p., n.d. Web. 4 June 2012. http://ycharts.com/companies/GOOG/price. YCharts. By The Numbers:Facebook Investor Checklist. Forbes. Forbes Magazine, 18

Muhammad Ali Jinnah and Jinnah Briefly Essay Example for Free

Muhammad Ali Jinnah and Jinnah Briefly Essay Quaid-E-Azam Muhammad Ali Jinnah was born Mahomedali Jinnahbhai; 25 December 1876 – 11 September 1948).He was a lawyer, politician, and the founder of Pakistan. Jinnah served as leader of the All-India Muslim League from 1913 until Pakistans independence on 14 August 1947, and as Pakistans first Governor-General from independence until his death. He is revered in Pakistan as Quaid-i-Azam (Great Leader) and Baba-i-Qaum (Father of the Nation). His birthday is observed as a national holiday. By 1940, Jinnah had come to believe that Indian Muslims should have their own state. In that year, the Muslim League, led by Jinnah, passed the Lahore Resolution, demanding a separate nation. During the Second World War, the League gained strength while leaders of the Congress were imprisoned, and in the elections held shortly after the war, it won most of the seats reserved for Muslims. Ultimately, the Congress and the Muslim League could not reach a power-sharing formula for a united India, leading all parties to agree to separate independence for a predominately Hindu India, and for a Muslim-majority state, to be called Pakistan. As the first Governor-General of Pakistan, Jinnah worked to establish the new nations government and policies, and to aid the millions of Muslim migrants who had emigrated from the new nation of India to Pakistan after the partition. As a boy, Jinnah lived for a time in Bombay with an aunt and may have attended the Gokal Das Tej Primary School. He gained his matriculation from Bombay University at the high school. In his later years and especially after his death, a large number of stories about the boyhood of Pakistans founder were circulated: that he spent all his spare time at the police court, listening to the proceedings, and that he studied his books by the glow of street lights for lack of other illumination. Soon after his arrival in London, Jinnah gave up the apprenticeship in order to study law, enraging his father, who had, before his departure, given him enough money to live for three years. The aspiring barrister joined Lincolns Inn, later stating that the reason he chose Lincolns over the other Inns of Court was that over the main entrance to Lincolns Inn were the names of the worlds great lawgivers, including Muhammad. During his student years in England, Jinnah was influenced by 19th-century British liberalism, like many other future Indian independence leaders. Dissatisfied with the law, Jinnah briefly embarked on a stage career with a Shakespearean company, but resigned after receiving a stern letter from his father. In 1895, at age 19, he became the youngest Indian to be called to the bar in England. Legal and early political career: Barrister: Aged twenty, Jinnah began his practice in Bombay; the only Muslim barrister in the city. English had become his principal language and would remain so throughout his life. His first three years in the law, from 1897 to 1900, brought him few briefs. In 1900, P. H. Dastoor, a Bombay presidency magistrate, left the post temporarily and Jinnah succeeded in getting the interim position. After his six-month appointment period, Jinnah was offered a permanent position on a 1,500 rupee per month salary. Jinnah politely declined the offer, stating that he planned to earn 1,500 rupees a day—a huge sum at that time—which he eventually did. As a lawyer, Jinnah gained fame for his skilled handling of the 1907 Case†. One of Jinnahs fellow barristers from the Bombay High Court remembered that Jinnahs faith in him was incredible; he recalled that on being admonished by a judge with Mr. Jinnah, remember that you are not addressing a third-class magistrate Jinnah shot back My Lord, allow me to warn you that you are not addressing a third-class pleader. Another of his fellow barristers described him: He was what God made him, a great pleader. He had a sixth sense: he could see around corners. That is where his talents lay he was a very clear thinker But he drove his points home—points chosen with exquisite selection—slow delivery, word by word. Return to Politics: Jinnah (front, left) with the Working Committee of the Muslim League after a meeting in Luck now, October 1937. Beginning in 1933, Indian Muslims, especially from the United Provinces, began to urge Jinnah to return to India and take up again his leadership of the Muslim League, an organization which had fallen into inactivity. He remained titular president of the League, but declined to travel to India to preside over its 1933 session in April, writing that he could not possibly return there until the end of the year. Among those who met with Jinnah to seek his return was Liaquat Ali Khan, who would be a major political associate of Jinnah in the years to come and the first Prime Minister of Pakistan. At Jinnahs request, Liaquat discussed the return with a large number of Muslim politicians and confirmed his recommendation to Jinnah. In early 1934, Jinnah relocated to the subcontinent, though he shuttled between London and India on business for the next few years, selling his house in Hampstead and closing his legal practice in Britain. In the next two years, Jinnah worked to build support among Muslims for the League. He secured the right to speak for the Muslim-led Bengali and Punjabi provincial governments in the central government in New Delhi (the Centre). He worked to expand the league, reducing the cost of membership to two annas (â…› of a rupee), half of what it cost to join the Congress. He restructured the League along the lines of the Congress, putting most power in a Working Committee, which he appointed. By December 1939, Liaquat estimated that the League had three million two-Anna members.

The Basic Sorting Algorithms Computer Science Essay

The Basic Sorting Algorithms Computer Science Essay In the following scientific report, the basic sorting algorithms will be discussed and examined. Timing will be done on the different sorting algorithms and experiments will be done to see which of the different sorting algorithms are the most efficient. Assumptions will be made on which sorting algorithm is the most efficient and then compare the results to see if the right assumption were made. We will discuss the reasons why each sorting algorithm is efficient and under which conditions are efficient. A brief explanation of each sorting algorithm will be given to get the basic idea what its all about. Then a brief conclusion will be done to round of the scientific report Bubble sort is probably one of the most popular and simple sorting algorithm. It is often used as a programming exercise for beginners because it is relatively easy to grasp and understand. The problem though is that its not very efficient, therefore bubble sort only gets used once in a blue moon. There are more efficient sorting algorithms used in real application and that will be discussed in a later stage. It basically two steps that happen in bubble sort, which are: It compares each pair of adjacent elements from the start of the array and, if they are not in the right order, they get swapped If at least one swap has occurred the you repeat step one until no numbers gets swapped Heres a graphical example how Bubble Sort works. Bubble sort http://www.algolist.net/Al We going to sort an array {5, 1, 12, -5, and 16} using bubble sort. Selection sort just like bubble sort is one of the simplest of the sorting algorithms and it works very well with small files. The concept of this algorithm is quite simple. The array is said to be divided in two parts, a sorted part and an unsorted part. At the beginning the sorted part is empty while the unsorted part is the whole array. At every step the method/algorithm finds the smallest element in the unsorted part of the array and the ads it to the end of the sorted part of the array. When the unsorted part becomes empty the algorithm stops. Insertion Sort just like bubble and Selection is one of the most basic and most common sorting algorithms around. This sorting algorithm is more efficient than the other to because it has fewer comparisons than the other two, but this will be discussed in more detail later on. Think about how you sort a deck of cards. You start from the beginning and work through the deck and as you find cards that arent in the right order you remove them and place it in the right order, and you do the this until all the cards are in the right position and your deck is sorted This is the main idea behind Insertion sort. The Method Insertion sorts breaks up the array in two parts, sorted and unsorted. At the start the sorted part of the array only contains one element. Each step the algorithms runs, it expands the sorted part of the array by one and then places the first element of the unsorted region and places it in the right place in the sorted area. This will carry on till the whole array will be a sorted array. The illustration on the right hand side shows step by step how insertion sort works. Shell sort Shell sort algorithm is one of the eldest sorting algorithms out there and was invented by D.L Shell in 1959[3]. It is quite effective and easy to comprehend. The sorting algorithm follows two standard procedures: 1. It arranges the data into a two dimensional array 2. The columns of the array will then be sorted Once the procedure has been concluded, the resultant data sequence is placed into another two dimensional array, but with less columns. The columns are then sorted and the above procedure is repeated until a single sorted column is leftover [3]. MERGESORT The merge sort algorithm uses divide and conquer approach. The algorithm firstly divides the data sequence into two halves, sorts the two halves and then combines them together to form a sorted set of data sequences. [4] Figure 0-4 http://www.inf.fh-flensburg.de/lang/algorithmen/sortieren/merge/mergen.htm In the above figure it illustrates the basic merge sort process. It starts by dividing the unsorted data sequence a into to unsorted data sequences b and c. The data sequences b and c are then sorted with recursive calls to form b and c. Once the two halves are sorted, they are combined to form a sorted data sequence namely a [4]. Quick sort Quick sort is the fastest sorting algorithm when it comes to large elements in an array. Quick sort has to make use of recursion, because of the way quick sort, sorts the elements. The way quicksort works is that there are three pointers, namely a left, right and pivot pointer, the pivot pointer is the most important one. The Left pivot will point to the most left element in the array and the right to the most right element in the list. For the pivot any number can be chosen, but its normal practice to make the first element your pivot. The steps: Pivot and left pointer points to the 1st element in the list and right to the last element The pivot pointer will now compare the object that its pointing at with the one that the right pivot is pointing at. If the right pointer objects are smaller than the pivot then the two objects swap, it is important to note that the pivot will always point to one number, so if that number moves so does the pivot, the right and left pivot stays in its respectable place. If the right pointer object is not smaller that pivot, the right pivot will just move left until a smaller one is found Once the pivot swaps with the right pivot , the pivot and the right pointer will point to the same object, therefore the right pivot will not move anymore now the left pointer will move one right The left pointer and the pivot will now compare, and it the left pointer object is bigger than the pivot object then it will swap, and the pivot will now join the left pointer. This will then let the right pointer move one left This will carry on until all three pointers point to the same object, this means that the object is in its perfect position, to the left of this object no number will be bigger than it and to the left no number would be smaller. Once it found the first object in its perfect place, it will then move to the left hand side of that object It will follow all the above steps with the left side. Ones the left side is all sorted it will then go to right side of our first perfect number and sort the right hand side with the same procedure (To see a Illustrative example see Appendix A) Sorting Algorithms Figure -Sorting Algorithm Figure 1 above shows us the relationship of time (ms) and the number of objects the sorting algorithm has to sort. There are 5 sorting algorithms measured in this experiment namely Bubble sort, Insertion Sort, Selection Sort, Double Insertion and Double Selection sort. As can be noticed from the graph above s that all five sorting algorithms has the same trend but some just increases more than the other and sometimes by quite a substantial amount. First thing noticeable is that if we sort little objects, lets say less than 2000 objects, then it does not matter what algorithm we use all of them are at about the 0ms mark. Only when we get to about the 10000 objects mark, then only the sorting algorithms really shows who the best is. As we can see from the graph is that Bubble Sort is the least sorting Algorithm and is basically just used to explain the sorting procedure to new comers to the programming language. Bubble selection and Double selection are very similar when it comes to efficiency. The most efficient sorting algorithm by far is the Insertion Sorts. As can be seen by figure 1 Double insertion is the most efficient and it all works on how the sorting algorithm sorts the array which is discussed in the abstract portion of this report. Experimental Procedures What was needed to run the experiment The apparatuses needed for his experiment where a Computer, Visual studio C#, and a user that has been tutored for Sorting algorithms How experiment was executed Code where write for each sorting algorithm in a method in a specific program. A new timing class was created, to have something to time how fast or slow the different sorting algorithms gets sorted. Then the method for each 5 sorting algorithms gets executed and run five times to get an average, to eliminate errors that might have been caused. After all the data has been recorded, a graph was plotted  [1]  . This graph was then evaluated Problems that arise The main problem that happened was, each time the programme ran the results werent always constant. And if the programme was not a dedicated programme (i.e. the only programme running at the time) then the values went haywire. This problem was fixed by forcing the visual studio to run a garbage collector and collect all the garbage, to make sure that when programme runs all the processing power is used for the programme so the times will be more accurate. Conclusion In this report five different sorting algorithms where discussed. Each one was investigated and briefly explained how they work, and why each one is efficient in their own right. As the experiment when on it was noticed that some sorting algorithms are less efficient than others and that had all to do with how each sorting algorithm works. When figure-1 was examined, it was concluded that Bubble sort was the least efficient of the different sorting algorithms and that Double insertion Sort was the most efficient of all the sorting algorithms. From this we can conclude that Bubble sort is best used just to explain or introduce the sorting algorithm to a new student. As soon as you want to have an efficient sorting algorithm the Double will be the best because less time will be spent to sort the objects in the array References http://wiki.answershttp://www.c.happycodings.com/Sorting_Searching/code17.html http://stackoverflow.com/questions/832765/whats-a-bubble-sort http://www.inf.fh-flensburg.de/lang/algorithmen/sortieren/shell/shellen.htm http://www.inf.fh-flensburg.de/lang/algorithmen/sortieren/merge/mergen.htm http://www.algolist.net/Algorithms/Sorting/Bubble_sort http://www.algolist.net/Algorithms/Sorting/Selection_sort http://www.algolist.net/Algorithms/Sorting/Insertion_sort

Self-Interest on the International Stage Essay -- International Relati

Self-Interest on the International Stage A nation’s actions on the world stage can be played in many ways. Whether the role being played is unwanted meddler in other nations’ affairs, supplier of money and aid to countries in despair, or just an ordinary nation trying to keep all of its proverbial ducks in a row, the motivation that drives the plot of international relations is self-interest. Whether the setting is these United States or across the world in the People’s Republic of China, in the theocratic republic of Iran or the military controlled Central African Republic, is doesn’t pay to give something for nothing. Self-interest should not be confused with selfishness, as the two terms are neither interchangeable nor synonymous. Self-interest is â€Å"concern for one’s own advantage and well-being,† and selfishness is extreme self-interest coupled with a disregard for others (Merriam-Webster). It comes in several forms, like economic and political, and is specialized according to each nation and its individual wants and needs. In fact, it is not only possible but actually c...

The Iliad of Homer Essay -- essays research papers

The Iliad of Homer Honor is something men and women have fought for century after century. Even now, thousands of American and British men are fighting in Iraq, near to where the Trojan War was to have taken place. These men fight for the greater good. They fight for those in Iraq who are unable to fight for or otherwise defend themselves. They fight for honor. The characters in the Iliad are motivated by their own form of honor, or arete, known similarly as the Homeric Code. And it is because of this code that the Trojan War began. The characters in this story are shown to possess arete, but some have different ideas as to how vastly and to what rate it should be respected. And because of this, many a man’s honor is disturbed.   Ã‚  Ã‚  Ã‚  Ã‚   The Homeric Code can be defined as â€Å"unwritten rules that guide the conduct of the Homeric Heroes.† For the Homeric Heroes, success means survival and greater honor; failure means death and removal from the struggle for honor. What the Heroic code means is that honor is more important than life itself. It is obvious throughout the books that the characters of high honor are the ones that ignore warnings to stay away from danger, battles, and the like. Courage, physical abilities, and social status are also important contributions to the Homeric code. To truly understand this code and the true dedication to it as told by Homer, means becoming accustom to the values kept by those in this story.   Ã‚  Ã‚  Ã‚   ...

Machiavelli’s The Prince and the Modern Executive Essay -- Machiavelli

The Prince and the Modern Executive  Ã‚      Few question The Prince’s place in the canon of western literature. That it marks a turning point in our collective history, the origin of the study of politics as a science (Pollock 43), is alone enough to warrant its classification as a "Great Book. Its author, Niccolo Machiavelli, a contemporary of Copernicus, is generally accepted as an early contributor to the scientific revolution, because he looked at power and the nature of sovereignty through the eyes of a scientist, focused completely on the goal without regard for religion and morals and ethics. Machiavelli taught that the way princes actually do govern often differs substantially from than the way they ought to govern, according to medieval Christian virtues. Sir Frederick Pollock wrote that in Machiavelli we find "for the first time since Aristotle, the pure passionless curiosity of the man of science. We find the separation of Ethics and Politics†¦Machiavelli takes no account of morality" (43). Machiave lli considers a successful ruler to be above morality, since the safety and expansion of the state are the supreme objectives. There had not been such a frank rejection of morality since the Greek Sophists. His ideas are in stark contrast with traditional church teachings. It is no wonder that The Prince was added to the Index of banned books and even today remains one of the most criticized and controversial books ever written. It is a scientific investigation into the tactics of retaining power. It is about application of power in the pursuit a greater goal. The Prince is, above all, about leadership. Though it is doubtful that Machiavelli realized the far reaching impact of his work. Its application is timeless and parti... ...l to read The Prince and, if they have already read it, read it again. As with all truly "Great Books," each successive reading reveals fresh new ideas and insights. The Prince, though disturbingly cold and frank at times, is no different.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Works Cited Butterfield, Herbert. The Statecraft of Machiavelli. New York: MacMillan, 1956. Jones, W. T. Masters of Political Thought. Ed. Edward, McChesner, and Sait. Vol. 2. Boston: Houghton Mifflin, 1947. Lewis, Wyndham. The Lion and the Fox: The Role of the Hero in the Plays of Shakespeare. London: Methuen, 1951. Machiavelli, Niccolo. The Prince. Trans. Hill Thompson. Norwalk: The Easton Press, 1980. Pollock, Frederick. An Introduction to the History of the Science of Politics. London: MacMillan, 1935. Ruffo-Fiore, Silvia. Niccolo Machiavelli. Boston: Twayne Publishers, 1982.      

Culture Shock Among International Students Essay

There are certain individuals that cannot adopt the environment in an instant. One good example is when an individual entered a new environment, thinking that he can cope with someone’s culture immediately. Methods of handling Culture Shock vary cross-culturally, all people make up with the situation and build their identity differently. Factors such as general behaviour, motivation to acclimatize, skills in language, fellow and host nationals support, the distance in cultural facet of two cultures involved and mainly familiarity made during the encounter are factors of degree of this acculturation of Culture Shock. Various people, such as tourists, international students, businessmen who have partners abroad and so on, can suffer from Culture Shock. In spite of the fact that international students face Culture Shock and have to overcome it fast, they are ready for it because they go abroad deliberately and know what they want. Nowadays Culture Shock has been interpreted in many ways by the people who already experienced it and by anthropologists studying it. In general, â€Å"Culture Shock can be defined as the process of initial adjustment to an unfamiliar environment† (Pedersen 34). Mostly, people who travel a lot in other country experience Culture Shock, whether it’s a temporary vacation or become a new resident for a certain place. All of a sudden the person is on the state of shock. Life becomes impulsive for them and they have problems with coping even with the simplest aspects of living. Culture Shock was first introduced in Kalvero Oberg’s literature, 1960. Oberg defines Culture Shock as â€Å"precipitated by the anxiety that results from losing all our familiar signs and symbols of social intercourse. These signs or cues include the thousand and one ways in which we orient ourselves to the situations of daily life† (176). Oberg talks about the visual aspects of culture such as customs, language and attitude as in contrast to beliefs and values they can be pragmatic. Individuals tend to judge visually and applying their beliefs is responsible for the anxiety. Many scientists establish their own meanings of Culture Shock but most of them are closely related to the definition of Oberg. For example, Hofstede defines Culture Shock as â€Å"a state of Makarova 2 distress following the transfer of a person to an unfamiliar cultural environment†, that can be accompanied by physical illness (97). Elisabeth Marx just simply calls it â€Å"the experience of foreignness† (71). Evidently, most of the definitions have in common, that Culture Shock is an unpleasant reaction encountered with an unfamiliar culture. According to Kalvero Oberg, Culture Shock has four stages. The Honeymoon Stage is where a person feels excited about the adventure. The Crisis or Cultural Shock Stage is when a person tries to look up for new things and becomes aware of the differences between his own culture and the other new culture. The Adjustment stage is the stage where the person starts to recover, accepts the new culture and sense of self comes back. And lastly the Adaptation Stage is when a person resumes his conversant pattern but now has a different contextual from the new culture (177). People who encounter this kind of situation behave in a very different way and have all sorts of feelings. In his original article, Oberg lists six main aspects of Culture Shock: 1) strain caused by the effort to adapt; 2) sense of loss and feelings of deprivation in relation to friends, status, profession and possessions; 3) feeling rejected by or rejecting members of the new culture; 4) confusion in role, values and self-identity; 5) anxiety and even disgust, anger about foreign practices; 6) feelings of helplessness, not being able to cope with the new environment (180). Bad temper, fears of being cheated, contaminated and injured or disregarded, the feeling of purposelessness are the signs of Culture Shock that Adler have observed (21). â€Å"The symptoms may range from mild irritation to surprise or disgust† (Scupin 124). It stands to reason, everybody reacts something new, unusual and strange differently. Almost everybody who spends some time abroad experiences the problem of Culture Shock due to cross-cultural differences. This hold true for international students as well who left their home countries to study overseas. Leaving home and travelling to study in a new country can be a stressful experience. Research provides substantial evidence that Culture Shock has negative effects on international students. But it should be mentioned that Culture Shock among them has some peculiarities. Firstly, students who goes abroad to study at universities leave their families and friends Makarova 3 at home, they have to live alone in another country where there are not acquaintances. They don’t have usual support close to them and first of all should meet new people and make friends with them. Secondly, the main task for students is to study, to concentrate on getting new knowledge, to learn a lot of information. But it is difficult enough because they find themselves in totally new surroundings. Thirdly, young people have to obey foreign teachers which have their special viewpoint and demands. They should forget about their habitual rules and adjust to new ones. Fourthly, it is necessary for them to count their money because prices can be higher or lower in comparison with their own country and at home it was their parents who paid for everything. That’s why, some students don’t just know how to spend money economically. So, keeping to a budget can help to survive. Fifthly, parents don’t always provide their children who study abroad with enough money. Moreover, students don’t always have a very large grant and sometimes they don’t have it at all. Therefore, young boys and girls have to find a job and earn money to help their parents and be able to buy what they want. Sixthly, unknown food, strange shops, new traffic code are everywhere and it isn’t easy to understand everything at once and get adjusted to it. Food should be tasted, shops – explored, rules – learnt and it can take much time. And seventhly, students don’t know anyone and every day they meet more and more people. Some of them are friendly and ready to help, some don’t pay attention to strangers, others can be hostile to foreigners. So, it is very important to start communicating with those who will help and support. These special feature can explain why international students should overcome Culture Shock fast. They just have no time to go through all stages, they have to study. It seems that Culture Shock affects the performance of international students either directly or indirectly, and most international students don’t know about this. For example, an international student can lock himself/herself in a his/her room the for whole day, not attending classes, doing nothing just looking out of the window or thinking about home. But finally they start using this time effectively and wisely, revising what they have studied, completing assignments and end up with better grades and results and meet deadlines. Other international students can even lock themselves in Makarova 4 a room for the whole week, do nothing just think about home, read news on the internet about home or chat with families and friends back home through Skype, social networks such as Facebook and Twitter. Most of them don’t know to what extent Culture Shock has affected them. For example some students take medicine almost every day or visit hospitals regularly without knowing that Culture Shock is the cause and has highly affected them that’s why they are in a such condition. No doubt, international students prepare for studying abroad for a long time, they dream of foreign universities and ready for Culture Shock beforehand. They study foreign language and country thoroughly because they are interested in it. They take a liking to the country where they are going to study, want to live and work there. Their pen-friends tell everything about customs, traditions and way of life of their country. Certain purposes of studying abroad are very important for these young people and students do their best to achieve them. Besides, there are a lot of international students from other countries in universities who also go through Culture Shock and they constantly help each other. Students who live in this country and study at these universities are very tolerant and patient to foreign students because they need other experience and opinions. The same can be said about teachers, they are always ready to support foreign students. Universities themselves can provide accommodation and a place to work because they need bright students and are able to help them. And of course, young boys and girls who live and study in foreign countries have constant support from home, often calls and messages from parents and friends. According to these facts, it can be said that most of the international students aren’t afraid of Culture Shock and handle it very easily. To sum up, international students are the most prepared for Culture Shock group of people, because studying abroad is their dream and goal. They want to enter foreign universities, they are eager to live overseas and Culture Shock are not able to prevent them from doing it. But at the same time, they should remember that Culture Shock is entirely normal, usually unavoidable and not a sign that they have made a mistake or that they won’t manage. In fact there are very positive aspects of culture shock. The Makarova 5 experience can be a significant learning experience, making them more aware of aspects of their own culture as well as the new culture they have entered. It will give them valuable skills that will serve them in many ways now and in the future and which will be part of the benefit of an international education. Makarova 6 Works Cited Adler, P. â€Å"The Transitional Experience: An Alternative View of Culture Shock. † Journal of Humanistic Psychology 1975: 13-23. Hofstede, G. H. Cultures and Organizations: Software of the Mind. New York: N. P. , 1997. Marx, E. Breaking through Culture Shock: What You Need to Succeed in International Business. London: N. P. , 1999. Oberg, K. â€Å"Cultural Shock: Adjustment to New Cultural Environments. † Practical Anthropologist 1960, 175-182. Pedersen, P. The Five Stages of Culture Shock: Critical Incidents around the World. Westport, CT: Greenwood Press, 1995. Scupin, R. Cultural Anthropology: A Global Perspective. New York: Pearson, 2011.